Smartphones below Rs 5,000 are not selling in India
The Indian market has been all about affordability and therefore it is not surprising that it was perhaps the only market in the world where you could buy a smartphone for less than Rs 5,000. However, if Counterpoint's report about 2019 is anything to go by, the trend is changing.
With most smartphone makers upping the ante on the price to climb up the value chain, the sub-Rs 5,000 category is dying. The key reasons for this is that the cost of distributing devices to the interiors of the country is higher than the margin available on these entry-level sub-Rs 5,000 smartphones. , the demand for phones in this price bracket is declining.