[The Turning Point] From an Instagram handle to becoming an experience discovery platform - the journey of Trell
In 2016, IIT-Bombay alumnus Pulkit Agrawal wanted to get a glimpse of the Ganesh Chaturthi celebrations in Mumbai. He went and met one of his friends in Mumbai and asked him to take him to the pandals. Pulkit’s friend took him around and also ensured he got a fair share of information about the myths and legends surrounding the festival.
Pulkit soon realised that such information was not available anywhere on the internet, and could be found only on blogs. But not everyone has a knack for writing, and hence, a lot was left undocumented.
This was the eureka moment, which sparked the idea in Pulkit of bringing together people having interesting knowledge about the country from both urban and rural areas.