Indian Publishers Ask Google To Pay For Using Their Content
After Australia, publishers in India too have started asking social media giants like Google to pay for their conent.
The Indian Newspaper Society (INS) on Thursday asked Google to compensate Indian newspapers for using their content and insisted that the global search giant increase the publisher share of advertising revenue to 85 per cent.
In a letter to Google, INS president L Adimoolam said publishers are also facing a very opaque advertising system, as they are unable to get details of Google's advertising value chain.
"The Society insisted that Google should increase the publisher share of advertising revenue to 85 percent, and also ensure more transparency in the revenue reports provided to publishers by Google," the INS said in a statement.