Contactless kiranas post-COVID-19: big opportunity with bigger challenges
Around 12 million kiranas are expected to go contactless in the near future
The race to make the kirana stores contactless will be won by technology, which is easy to use and connects the supply and demand side of the mom and pop store ecosystem.
The contactless kirana includes digital means to handle stock and the supply chain, receive digital orders from consumers, digital fulfilment, make digital payments, and sanction digital loans. If the projections are to be believed, 12 million kiranas are going to be the new data gold mine for startups.
In India, there are a host of companies trying to make small retailers go digital.