From idea to investment: startup success tips from 15 outstanding founders
Aspiring entrepreneurs looking for insights on how to proceed from trend-spotting to product-market fit will find a wealth of advice in the book, No Shortcuts: Rare Insights from 15 Successful Startup Founders. It is a practical blend of storytelling and business analysis across sectors.
The book is the result of an 18-month project, with interviews of founders such as Girish Mathrubootham, Nithin Kamath, Jaydeep Barman, Gaurav Munjal, and Tarun Mehta. They founded Freshworks, Faasos, Unacademy, Zerodha, Slideshare, Pulse, Aspiring Minds, Madhouse/Morpheus, Akosha, Ather Energy, Instablogs, GreyB, LikeALittle, Wingify, and Fashiate.