Rising Internet Users, Next Big Thing to Rake in Money for Social Media Platforms
Union Minister Ravi Shankar Prasad, while unveiling the social media guidelines last month, put forward some interesting figures. As per the figures, 39% of the Indian population is on WhatsApp, or 76% of its digital users.
A 2019 estimate by the World Bank and the United States Census Bureau put Indian population at 136.64 crore while the data statistics platform Statista put the number of internet users in India in 2020 at 69.7 million.
Likewise, YouTube is used by 33% of the Indian population, or 64% of the Indian internet users; Facebook is used by 30% of the Indian population, or 59% of the Indian internet users; Instagram is used by 15% of the Indian population, or 30% of the Indian internet users; and Twitter is used by 1.3% of the Indian population, or 2.5% of the Indian internet users.
So, a huge proportion of Indians on the internet are using social networks and the number is expected to rise manifold especially after the Covid-19 pandemic that has made lives almost sedentary and so hooked to the homes and holed up to the internet and its social media platforms.