[Funding alert] Vegan skincare startup Plum raises Rs 110Cr led by Faering Capital

Pureplay Skin Sciences India — the parent company of vegan skincare brands Plum and Phy — on Thursday said it raised Rs 110 crore in Series B funding round led by Faering Capital. Trifecta Capital, as well as existing investor Unilever Ventures, also participated in the round, which will be used for brand building, technology, and expansion of distribution footprint, the startup said in a statement.

Founded in 2014 by Shankar Prasad, the startup owns two brands — vegan beauty brand 'Plum,' and men's grooming brand 'Phy.'