Jeff Bezos almost did not start up Amazon. Here's why

Jeff Bezos almost did not start up Amazon. Here's why

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Deciding to take the entrepreneurial plunge to start Amazon, was perhaps one of the best decisions Jeff Bezos has taken in his life.

But back in 1994, when Bezos was a senior vice president at D.E. Shaw & Co., a Wall Street-based hedge fund firm, his boss and founder of the company, David Shaw, actually discouraged him from starting Amazon. 

The idea of Amazon was born from a simple thought, says Jeff Bezos


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During his visit to India last month, the ecommerce giant’s boss spoke about how the idea of Amazon was born from a simple thought . He also detailed his Wall Street boss’ reaction to his startup idea.

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