[Sponsored] Protein Day 2021 Special: India's Right To Protein Needs Immediate Attention

[Sponsored] Protein Day 2021 Special: India's Right To Protein Needs Immediate Attention


Over 76% mothers believe that vegetarian diets have limited options of protein-rich foods

Protein has been the proverbial underdog on the dinner table in most Indian households. The Indian Council of Medical Research (ICMR) recommends that an average adult should consume about one gram of protein per kg of body weight every day. But reality indicates otherwise. The Indian Market Research Bureau suggests that protein deficiency in Indians is more than 80%, and as per the recent National Sample Survey, India has a declining per capita protein consumption in both urban and rural areas.

On this occasion of Protein Day, observed on February 27theach year, let's look into the reasons behind protein deficiency in India and what needs to be done to address this challenge.

The under-consumption of protein in Indian households can be pinned down to several influencing factors. The Protein Paradox Study by Right to Protein, that surveyed over 2142 mothers across 16 cities to understand the reasons why protein was ignored in an Indian household, an insight that emerged was the misinformation surrounding protein and its consumption. Nearly 95% of Indian mothers know of protein as a macro-nutrient but only 3% really understand its important functions and why one should consume it!

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